READ MORE: Beyoncé And JAY-Z’s Combined Net Worth Hits $1 Billion
JAY Z ON TO THE NEXT ONE WHY IS IT NOT AVAILABLE ON AMAZON MOVIE
In one video, Smith explains that he didn’t open up previously because in the past he believed “to be a movie star you needed mystery and separation.” Equally massive megastar Will Smith recently took the dive into the new world of celebrity accessibility as well, turning his Instagram account into a phenomenon in the process. Or, the rebrand is because they do care about public perception, and they know in the era of social media and celebrities live streaming their entire lives to their fans, that same vulnerability that they’re displaying is the endearing magic they need to maintain their status atop music’s mountain. They do what they want, they don’t care about the perceived “right” way of doing things and they simply don’t care how vulnerable it appears to make them look. They don’t release their Tidal numbers. They drop their album a day and a half after the weekly cycle begins, keep it exclusive for a few days, and only allow certain Spotify users to hear it. Much like Beyonce scoffs at numbers, JAY does the same on the album’s single “Ape Shit,” rebuking otherwise major honors like performing at the Super Bowl and winning Grammys.įor the Carters, the couple often viewed as the absolute peak of their respective musical food chains, they seemed to have determined the numbers don’t matter and there’s no need tending to them anymore or jumping through hoops to inflate them. The use of no ploys to goose sales for Everything Is Love is possibly another layer of their new “I don’t give a f*ck” theology, spitting in the face of the standards surrounding them. But that hasn’t stopped the couple from adding new dates, and Beyonce remains one of the few artists alive capable of filling stadiums on a worldwide tour. Face value tickets from official vendors are still available for even the best seats at multiple stops, and even more are available on the secondary market.
Much like JAY’s 4:44 Tour, the couple’s second On The Run Tour has yet to sell out, even as the tour is underway. Or massive touring deals that guarantee massive payouts despite dwindling ticket sales. Still, they continue to make money hand over fist, maximizing their profits through savvy business endeavors like JAY’s “million sold before the album out” loophole sales of several albums. Their numbers have generally trended down, as the projected first-week sales numbers for Everything Is Love would be the lowest of Beyonce’s career and near the bottom of JAY’s catalog, below their competition like Drake, Rihanna, Kendrick Lamar and others. It may be true, the Carters may be larger than life, and the numbers may be useless in calculating their relevance. At one point on their new album, Beyonce literally says “I don’t give a damn about the fame,” and later she scoffs at the idea of metrics like Spotify numbers being capable of quantifying her success.
The rebrand of sorts may simply be because the Carters just don’t care about public perception anymore. On JAY’s 4:44 Tour, personal photos lit up the night on massive screens that eventually shifted into a cocoon around him as he agonizingly apologized to Beyonce over and over on the track that gave the album and tour its name. Beyonce’s Formation Tour featured intimate slideshows with never-before-seen photos of the couple and their daughter Blue Ivy. Infidelity? Deep, dark family secrets? Addressing daddy issues? The Carter children? All are unveiled in Lemonade, 4:44 and Everything Is Love.
Now, the Carters appear ready to fully embrace the new, transparent phase of their public lives.īeyonce and JAY have always sprinkled intimate moments into their music, allowing listeners quick peeks into their lives, but now they’re welcoming them into the house and asking them to take off their coats and get comfortable. The record is the natural conclusion to a trilogy (maybe including a prequel from Solange) born out of their most controversial public moment – that fateful elevator ride in 2014. The Carters have been peeling back the curtains in all facets of their empire, and it may have finally peaked on their new collaborative album Everything Is Love.
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